In today’s social media culture we assume bigger is better. Advertisers push their message onto millions of followers and get instant approval from billions of likes and retweets. But for writers, the ideal audience has nothing to do with numbers. Instead of pushing our work onto as many people as possible, it’s much more helpful to focus on pulling in that smaller slice of the population who will love what we’re writing. 100 fans who care about our work, can’t wait for our next release, and who loan our books out to friends, are worth more than a million faceless followers who will never take a chance on one single story. Instead of shouting louder to be heard over all the social media noise, the secret is to cultivate a solid audience that is ready to listen to what we have to say.

About The Author
Lauren Sapala is a fiction writer, writing coach, and blogger. She founded the Write City writing group in San Francisco, and its sister branch in Seattle. She coaches all levels of writers, helping them to discover their voices and realize their goals and dreams.  Lauren currently lives in San Francisco and is working on her fifth novel. She blogs regularly at www.laurensapala.com.

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