You’ve taken the survey, supplied information about your book, and received the authorization code, which means that you’re officially a user in the Find My Audience Beta program. Welcome! Now what? Logging in to your account for the first time, you’ll see many profiles of potential “readers” on Twitter. If you click on one of these profiles, you can see why the Find My Audience algorithm pulled these users from Twitter; perhaps they have tweeted about your book, about a similar book or author, or maybe just expressed an interest in the genre in which you write.. In other words, they’ve started a conversation about books, and now you have the tool to continue the conversation.

At this point you’re ready to get started on working towards your ultimate goal for using our platform: creating relationships with people online through conversation, building your online presence as an author, and hopefully selling your book through these relationships.

If you’re a newbie to social media, you may be thinking: what the heck do I do now that I’ve logged in? What do I say to these people? Do I pitch my book to them right off the bat? What if I sound too sales-like? I want them to find genuine interest in me. How do I talk to people online?

The truth is that social media interactions are based on reciprocity.  Generally, what you put into it is what you will get out of it.  That being said, each person brings their own personality, talents, and style to their social media interactions. It is important to interact in a way you are comfortable with. If you are comfortable with pitching your work on the first tweet, go for it! If you like to get to know people and engage with them based on interests they’ve expressed, follow that avenue and then direct them to your author page by tweeting to them.  Of the myriad of interactive routes, the most important thing is to build your personal legitimacy through consistency and follow-up.

You already know that as an author, you have to promote yourself; as is the case with most indie authors, you and you alone are on the frontline of selling your book. We’re sure that you’ve read or been told many times that building a social media presence is crucial to becoming a successful author in today’s market. Interested readers will seek you out on social media to see what you’re about. Unless you have a huge marketing budget, a team of digital marketers working for you, or some bout of amazing luck, the chances are that building your online social presence will take some time—it won’t happen overnight! But we are here to make it easier for you and to save you some time.

What makes our platform valuable to you is that we’ve completely cut out the effort you would have to put into finding your own audience online. Our program is designed to make building an audience extremely easy. We have curated a dynamic group of people out of millions of online users who have something in common with your books, the books of another similar author, or your genre. We’ve taken these people and put them into one place for you, and given you the ability to filter through them, picking ones that are more relevant to you based on your own analysis of the conversations that are happening. Finding the right people to connect with is 90% of the battle when building an online presence, so we did it for you. All you have to do is connect.

You should consider each of these potential connections or readers as a regular person you might meet at a book club or even in an English class. You’re in the same place because you have similar interests; in this case it could be that you wrote a book that is similar to their favorite book. So start a conversation with them as if you would start a conversation in real life. After all, regardless of their digital appearance, there is a real person behind their handle, who is capable of conversing and forging relationships. How you approach and start conversations with your audience is up to you, and it will vary with each person.

What not to expect?  We can’t build your online relationships for you. Only you can promote your work in a true reflection of your artistic and personal style. We’re providing you with intelligent data and organization for you to capitalize on.  We’re happy to help you get the most out of our program and offer advice where we can. Consider our audience platform, blog, social media, and account management program as a great resource for you while you’re getting started with our Beta Program.

We’re looking forward to having you as a participant, and hearing about what you think, and how we can help you be a success in our program. Feel free to email us with questions, comments, and suggestions at support@findmyaudience.com

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