The value of Find My Audience’s tool is the ability to discover a diverse and valuable readership on social media through our audience locator. To do this, the use of keywords is an essential part of the process.

Every night, Find My Audience aggregates millions of conversations from the Twittersphere in order to create custom audiences for our users. Our tool searches for the most relevant tweets and discussions happening across Twitter that are related to your book, genre, and similar books based on keywords and search terms being used by people across the web. With this information, we create your audience and from there you decide which of these audience members you want to reach out to and connect with—these are your “leads.”

Keywords are words or terms that describe your book or a similar one. After we initially provide you with an initial audience, we will continue to send you new audience members each night based on the keywords that are in your book profile. When you first become a user at Find My Audience, your book will already have keywords and terms associated with it based on research and analysis done by our team. However, you can add your own keywords and terms into your book profile as well. In fact, you should: it’s valuable to add additional terms or remove old ones when you can in order to create new and different audiences to source leads from.

You can choose keywords based on words or phrases you think are being used by potential readers on Twitter when discussing your book or similar ones. For example, say your book is similar to Wild: From Lost to Found on the Pacific Crest Trail by Cheryl Strayed. The genre for your book is memoir, which means general keywords for searching for your audience could include terms such as #cherylstrayed or #memoir. These terms will help produce a rich audience and discussion surrounding this book, and will surface any discussion happening across Twitter regarding either #cherylstrayed or #memoir—which is rather broad, but still valuable when developing a leads.

To expand and refresh your audience, you could add more narrow terms such as “self discovery” and/or “personal journey” to your book profile. Get creative with your new terms, and see what sort of language works. If your book is similar to Wild, but you know that your readership will likely be young adults, add keywords such as #yalit, #juvenilefiction or even #wattpad[1]. Thinking about and researching the way that people would discuss or label discussions about your type of book is your clue to developing strong keywords and phrases that will give you better results each day.

[1]Wattpad is an online writing community where a lot of young writers and readers share their work. In this theoretical situation where you have written a YA memoir, doing a little research about where online your readership hangs out and shares work will lead you straight into the arms of Wattpad. It’s extra steps like this to develop keywords that will allow you to diversify and enrich your audience results.

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