Boulder

Lessons Learned at Boulder StartUp Week

Last week, I was happy to attend a session at Boulder Startup Week on “Mental Health and Wellbeing in the Startup Realm“. The topic was especially intriguing since it combines my two vocations as Startup Founder and Meditation Teacher, and it featured three great speakers: Tom Higley of 10.10.10, Sarah Jane Coffey of Reboot.io, and Brad Feld, Managing Director of the highly successful Foundry Group (AND a strong advocate for revolutionizing the publishing industry).

Of the many insights I gleaned from the talk, there were a few that I found especially relevant to Find My Audience, our company and our users.

The first was a comment made by Tom that the insecurity endemic to startup life can often manifest in a form of “weaponized anxiety,” where a person’s (or organization’s) fear of failure gets projected onto other people in what is essentially a violent attack. The only way to disarm weaponized anxiety is to recognize your fears, own them, and turn them into excitement.

Just as an author faces the often-terrifying “fear of the blank page,” everyone who works at a startup is subject to persistent, daily insecurity, the knowledge that the basic existential matters of their work (financial security, viability of the business model, ability of the individual to contribute value to the company and the company to contribute value to society), are under constant question.

Writers learn to face this uncertainty as a matter of course, without reactivity or blaming their discomfort on someone else. Who else is there to blame? Instead, they embrace it every day as the juice of their creativity. Those of us who work in startups can learn a lot from that approach.

The other insight I found helpful was the call for authenticity in one’s emotional struggles, especially with one’s colleagues. A culture of “productivity at all costs” and relentless drive almost always leads to burnout, frayed psyches, and broken professional relationships, if not families!

Sarah Jane was especially poignant in her honest account of the wages of relentless, self-critical perfectionism; Tom was eloquent on the need for leaders to help create a culture that allows everyone, especially themselves!, to admit when they are pushing past their capacity; and Brad was inspiring in sharing how he works to neutralize his obsessive tendencies by giving himself the freedom to NOT DO what his schedule seemingly demands. (Sounds like an especially effective form of ad hoc Cognitive Behavioral Therapy!)

These speakers did a great job of restoring the personal dimension of technology work, a domain that famously risks turning individuals into machines. Being authentic about our skills, our capacities, as well as our emotional tendencies, is the only way to build a company with a healthy culture and, I would argue, a product with heart.

Authors of course know a lot about being authentic. Whether we are writing a novel, or software code, we need to speak from the place of our deepest human truth, flaws and all.

–Paul Agostinelli

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By |June 6th, 2016|Uncategorized|0 Comments

Photo Of The Day

doubleThis is why we live, work, play, and write – in Boulder!

 At Find My Audience, we understand that not all authors are marketers. That being said, growing your social audience can expand your readership and book sales. You don’t have to be a book marketer to find new readers online. We are here to simplify this process for you. Sign up today and connect with potential readers across the globe.

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By |August 28th, 2014|The Writer's Dashboard|1 Comment

Silicon Valley, Beat This!

Finch Lake

Finch Lake

We’ve been deep in stealth mode of late designing The Writer’s DashBoard. But lest you think all we do is burn the midnight oil in search of your audience (don’t worry, our beta will be out in September and then you really will be able to find your audience), occasionally we play hookey on a Friday afternoon and head up to the mountains for natural, as opposed to caffeinated, inspiration (“Make me thy lyre,” wrote Shelley of nature – and we second the thought!).

Access to nature is the reason why many of us live and work in Boulder. The natural beauty of the Front Range serves as a source of inspiration and is also a refuge from the daily grind. Whether it be biking, running, rock climbing, kayaking, hiking or yoga, Boulder is an ideal place to blend an active lifestyle with creative endeavors.

Wordsworth wrote in his “Ode on Intimations of Immortality” that

                               There was a time when meadow, grove, and stream,
                               The earth, and every common sight,
                               To me did seem
                               Apparelled in celestial light,
                               The glory and the freshness of a dream.

One often feels that way in Boulder. Seriously.

Below are a few pictures of our hike up at Wild Basin, about thirty miles north of town.

At Find My Audience, we understand that not all authors are marketers. That being said, growing your social audience can expand your readership and book sales. You don’t have to be a book marketer to find new readers online. We are here to simplify this process for you. Sign up today and connect with potential readers across the globe.

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By |June 25th, 2014|FindMyAudience|0 Comments