909, 2015

This is How You Know You’re Working With a Great Editor

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Guest Post by Caroline Beaton

Editors are writers.

This is good news.

Because they’re writers, editors ideally grasp basic grammar, flow and how to skirt buzzwords, adverbs and cliches. As writers,editors dissect phrases and painstakingly rearrange them. They seek clarity and precision in every word.

It’s also bad news.

Writers have pet peeves, preferences, unique voices, bad habits and egos. As a result, editors can be persnickety about making something “just so,” even if it’s contrary to the author’s vision. At best, editors’ creative biases leak benignly into the writer’s work. At worst, past publishing traumas and insecurities haunt each piece they try to “remedy,” causing them to overwork or over-critique your piece.

Because writers see editors as authorities (as they often are, with influence over what’s published), incidental power dynamics abound. Once entwined with a certain editor, it can be difficult to recognize if they’re damaging your work and even your well-being. Here are some signs you’ve found a keeper:

1) The best editors write.

If your editor isn’t actively or occasionally writing and getting published, ask yourself why not. We already established that editors are writers, so if they can’t get their own stuff published, they probably can’t get yours published, either. Would you take cooking advice from a self-professed cook who hadn’t prepared food for anyone in years?

Editors who write stay off their high horses because they’re constantly immersed in the trials of publication themselves. They know it’s hard. When editors are active in the field instead of just calling fouls from the stands, they’re more humble and better able to relate.

At the same time, editors shouldn’t write your stuff because:

2) The best editors are not construction workers.

If your piece gained words while you were away, get out of the relationship. Editors should play Tetris with the building blocks you provide. When they dump confetti atop your solid castle, they’re showing off and don’t have your best interests in mind. Great editors want you to come through.

On the other hand, well-intentioned deconstructionists can become butchers. Though Raymond Carver’s first editor, Gordon Lish, played a key role in Carver’s initial fame, the degree to which he cut Carver’s stories—by as much as 50 percent—made Carver resentful and embarrassed. Lish’s incessant trimming ultimately ended their relationship.

Great editors, in short, leave heavy lifting to the writer. The author should govern major content changes while the editor guides smaller design work and helps them articulate what they’re trying to say. This is why:

3) The best editors are psychotherapists. 

Good editors don’t put words in your mouth (even if it sounds better that way). Instead, they ask questions; they try to get to the bottom of the scene or message. They help you see your piece in a different light.

Here are some examples of what editing psychotherapy sounds like:

“It seems to me like you’re trying to convey ______. Is that right?”

“Can you tell me more about that?”

“Help me understand this.”

“I’m not quite sure what you’re trying to say. Can you explain?”

“This really grabbed me. Say more!”

And of course: “How do you feel about that (scene, part, sentence, transition, character)?”

In this way, great editors are like Harry Potter’s Mirror of Erised: they help us see both what we lack and what we most want our work to express. But this kind of dungeon digging can be aggravating, so:

4) The best editors are nice.

As an editor for elephantjournal.com, I sometimes get submissions prefaced by, “Be as critical as possible. Tell me exactly what I did wrong!” I admire such vulnerability, but tearing the piece apart doesn’t actually help anyone. Remember? I’m just a writer! I have perspective and editing skills that may make stuff successful, but that doesn’t mean I’m always right. Many editors and producers have, in fact, been fatally wrong. Before the Beatles got famous, they auditioned for the production company Decca Records. Decca rejected them on the basis that, “The Beatles have no future in show business.” Great editors know that arrogance makes them both unkind and more likely to mess up.

Overly critical editing also signifies laziness. It’s easier to say what’s bad about writing than what’s good about it. But pointing to what authors did right gives them a better revision guide than outlining everything they did wrong. In other words, framing critiques around “more of this” is more helpful than saying “less of that.”

Great editors respect your work, even if it’s not yet where it needs to be. They are willing to work with you and see multiple solutions. They don’t mind you backseat driving because it’s your car. But they also know when to lay down the law:

5) The best editors are ruthless.

Great editors kill our darlings even when we can’t. Though they communicate before changing key parts or removing large sections of text, they won’t let just anything by. Their standard is impossible and they constantly challenge you to meet it. When you’re getting too heady or self-important, they’re not afraid to say, “This part sounds a little self-involved.” When you’re off track, they’ll tell you, “I got lost! What are you saying?” Great editors, in sum, won’t take your crap.

Of all the above, this characteristic causes the most contention between writers and editors. Elephant’s writers, particularly the regular ones, routinely challenge our edits and/or feedback. It hurts to be told “no”; it also hurts to have something you sweat for shredded. But tough love is essential. An editor without spine is just a cheerleader. By and large, Elephant’s writers ultimately thank us for pushing them.

When you have a “flawless editor” who you “never disagree with,” ask yourself if he or she is helping you grow.

If you’re already working with someone who failed this test, remember: “Great editors do not discover nor produce great authors; great authors create and produce great publishers” (John Farrar). Set the bar by communicating with your editor what you want out of the relationship. Hold your editor accountable by asking specific, pointed questions and checking in regularly. Don’t let yourself be bullied into silence, but make sure your editor isn’t either. If there’s still tension and multiple editors have seen your piece, be honest with yourself: is it them, or is it you?

 

Caroline Beaton

Caroline Beaton is a Denver-based freelance writer and an editor for elephantjournal.com. Her articles and fiction have appeared in The Denver Post, The Aspen Times, Yoga International and The Commonline Journal, among other places. Get in touch with her at www.carolinebeaton.com or via Twitter @cs_beaton.

At Find My Audience, we understand that not all authors are marketers. That being said, growing your social audience can expand your readership and book sales. You don’t have to be a book marketer to find new readers online. We are here to simplify this process for you. Sign up today and connect with potential readers across the globe.

 

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607, 2015

Meet and Greet Mondays: An Interview with Ricardo Fayet from Reedsy

Reedsy

1) Before launching Reedsy, did any of you have experience working in the publishing industry? What caused you (and the rest of the cofounders) to come up with the idea? I assume there was a passion that sparked the idea.

There was definitely a passion for books that sparked the idea, but more from the consumer side. In our founding team, we’re all avid readers of different genres, and it i s from this perspective that we approached the publishing industry.

We adopted the digital formats very early on, and were incredibly excited about what this disruption in the distribution models meant for the content creators, i.e. the authors. We started investigating the rise of independent publishing, and came up with this idea of building an intermediary model, fairer to the authors but keeping the highest standards of quality.

 

2) Can people view books that have been published as a result of collaborations that took place on Reedsy? If so, where?

We don’t yet track the books that come out of our numerous collaborations — that will be part of an ulterior development of our model. However, we do often get thanked via email, Twitter and Facebook for our great marketplace and also sent the book we have made possible.

So we’ve started publishing some “success stories” on our blog, highlighting some cool projects that our editors or designers worked on through Reedsy. Here are a couple:

Life in the Loop (1)

 

3) Do you have any well known success stories? (book titles)

We’ve had some fairly famous authors use Reedsy to find a new editor or designer: Brant Cooper, co-author of The Lean Entrepreneur, or Janice Graham, NYT bestselling author Janice Graham, who wrote The Tailor’s Daughter.

We’ve also recently started working directly with some UK-based agencies to help them rebrand literary estates for re-publication, and we’ll soon publish a wonderful “success story” about that.

 

4) How does Reedsy plan to stay ahead of the other marketplaces for freelance writers and editors?  

Though we’re still quite young, we have built an editorial/design network and a reputation that really set us apart. On Reedsy, authors know that they are guaranteed to work with a talented professional, whomever they end up choosing.

But we’re not stopping there. We’re currently building some amazing tech tools to help authors write, edit, collaborate and publish more efficiently. We believe we are about to change the way authors and publishing professionals work together to create beautiful books.

 

5) What is the biggest struggle you’ve had in launching the service to authors and editors? How did you overcome it/ are you overcoming it? 

The biggest challenge for us is that we operate in a space where authors are quite suspicious of new players. And they should be, considering the amount of “wannabe” editors/designers out there — on top of the websites that are just plain scams…

This is why we’ve spent a lot of time softly building a reputation through our blog, through our presence at writer’s conferences, and through our transparency. We prefer authors telling other authors about us and growing through word of mouth, which is what we’ve been doing quite smoothly.

 

6) Where do you see the future of the company going? 

We will continue growing our marketplace, and adding new categories to it: book reviewers, marketers, publicists — as always, all carefully selected and pre-vetted. Then, there’s the collaboration tools I mentioned earlier that are going to make a big difference in this industry.

But a bit like Find My Audience, we also want to connect rising authors with great stories to avid readers in their genre. This is why we are slowly dipping our toes into publishing and marketing right now, before making a big splash after the Summer — more on that then!

At Find My Audience, we understand that not all authors are marketers. That being said, growing your social audience can expand your readership and book sales. You don’t have to be a book marketer to find new readers online. We are here to simplify this process for you. Sign up today and connect with potential readers across the globe.

moi

Ricardo Fayet is a co-founder of Reedsy, an online marketplace that enables authors to directly access the wealth of editing and design talent that has been leaving major publishers over the past few years. A technology and startup enthusiast, he likes to imagine how small players will build the future of publishing. He also blogs about book marketing and conducts weekly author interviews on the Reedsy blog.

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1806, 2015

The Original Social Media for Authors

Author signing autograph in own book at wooden table on light blurred background

The classic book talk still rules.

Maybe the publishers aren’t paying for as many big glamour author tours—jets, limos, chauffeurs—as they used to, but the old-fashioned book tour remains a cornerstone of the book-selling business.

The Tattered Cover in Denver (two stores in Denver, one in Littleton) buzzes with talking author heads every night of the week. If you’re a writer and want a slot, you need to request it months in advance.

Jenny Milchman, a friend who writes thrillers, hops in her car on a regular basis for what is officially the “world’s longest book tour.” It’s coast-to-coast, no store-too-small campaign. The 2015 edition of her road trip is called “Bring on the Night,” in honor of her third book, As Night Falls. Her gasoline-pumping ways start later this month (follow her here: http://www.jennymilchman.com/tour/bring-on-the-night-2015). You can stop and greet her when she stops at the Tattered Cover in Denver on July 23.

I would imagine the publisher backs Craig Johnson’s tour for Dry Bones, his latest, and all the Walt Longmire novels before it, too. At his recent stop in Denver, the room was full before the appointed hour and Craig answered questions for 15 minutes before the official “talk” began.

By the way, could you keep up with Craig? You’ll need some stamina. I counted 21 bookstore stops in May and he didn’t start the tour until May 12. He visited every town from Tehachapi to Tonopah (actually from Santa Fe. N.M. to Cody, Wyoming).

Up and down the Front Range of Colorado and anywhere you go, you could make a career out of being the ubiquitous book talk audience member from bookstores to libraries to the offbeat venues, too.

Even with Twitter and Facebook and Goodreads and blog posts connected to your LinkedIn profile, nothing beats a great book talk.

It’s the original social media.

The book talk is like the comeback of vinyl—something real.

You get to look those writers in the eye. You get to hear what they have to say. Why this topic? What drove them to write this book with these themes, these characters, these points, these ideas, these touches, these images, and in this particular style? How do they write? How to they come up with ideas?

Who inspires them? Where do they fit on the journalistic or narrative non-fiction landscape (if it’s non-fiction) or in the great sweep of story-telling in the post-modern avalanche of fiction?

You never know what you’re going to get—not really. Recently, Gregory Hill’s launch of “The Lonesome Trials of Johnny Riles” ended with a small-band acoustic performance of America’s chestnut, “A Horse With No Name.” https://www.youtube.com/watch?v=zFRo13Uy8f4 By the time Hill gathered his mates on “stage” for this performance, he’d already sold everyone in the room a book—his prepared speech was spot-on hilarious and well thought out.

If you’re a book talk fan, by the way, and are unfamiliar with the Authors on Tour podcast, check it out—a wide variety of Tattered Cover presentations are captured on audio for your listening pleasure. http://authorsontourlive.com/ (And if you’ve never given a book talk and want to get a flavor for the ones that work, that’s as good a resource as any to hear how they run.)

The recent podcast with T.C. Boyle was fantastic—and includes a long reading from his new book. http://authorsontourlive.com/tc-boyle-podcasts-the-harder-they-come/ All for free. What more could you want? Well, other than being in person to get the book signed by the author?

Book talks rock—stimulating ideas and in-person authors (artists) who have poured years into putting together something you can devour in a few days.

It’s you, the writer, and a book.

The best.

About the Author
Mark Stevens has worked as a reporter for The Christian Science Monitor in Boston and Los Angeles; as a City Hall reporter for The Rocky Mountain News in Denver;  as a national field producer for The MacNeil/Lehrer NewsHour (PBS) and as an education reporter for The Denver Post.  After journalism, he worked in school public relations before starting his own public relations and strategic communications business. He is a member of the Mystery Writers of America, Rocky Mountain Fiction Writers, Colorado Authors League, Pike’s Peak Writers, and the Rocky Mountain Elk Foundation. Mark is the author of The Allison Coil Mystery Series, which includes Antler Dust, Buried By The Roan, and Trapline. Visit him at http://www.writermarkstevens.com/.

At Find My Audience, we understand that not all authors are marketers. That being said, growing your social audience can expand your readership and book sales. You don’t have to be a book marketer to find new readers online. We are here to simplify this process for you. Sign up today and connect with potential readers across the globe.

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1205, 2015

Pinterest for Authors

Every morning I spend a few hours collecting content to share on the Find My Audience social media platforms. I look for trends in the publishing industry and I pay special attention to the articles that describe how things are changing for writers (and readers, for that matter).

The publishing industry is always evolving and it adapts with the times—and fast! That said, in today’s age an author’s success is dependent on his or her ability to hit a moving target. Authors are left wondering, “What can I do to keep up?”

One thing the experts do agree on is the need for authors to focus on building a strong social media presence—right now. The social web is where things are happening for authors these days; and it makes sense, considering that’s where their readers spend their time.

One of the best social media platforms for reaching readers and sharing content on the web is Pinterest. You can use it as a tool to introduce yourself, engage with your audience, and drive traffic to your various websites.

What is Pinterest?
Jon Reed describes Pinterest as “a virtual corkboard – a place to pin your interests. You create and arrange boards on specific topics and pin images and other media such as video to them.” In essence, Pinterest is a referral engine that is filled with customer insight intelligence. Seth Fiegerman adds to the conversation in his article explaining why, “Pinterest Drives More Traffic to Publishers Than Twitter, LinkedIn, and Reddit Combined.” He says that, “When it comes to referral traffic from social networks, there’s Facebook and Pinterest—and then there’s everyone else.” Instead of having to ask people what they like, they tell you by pinning it.

Why is Pinterest a useful tool for authors?
It gives you the opportunity to share your content and your books with your current audience, as well as many potential prospects. As long as you have a visual representation of the work you have done – book covers, book trailers, illustrations from your novel, fan art, or even a headshot – you can pin links to your work, driving traffic to your website(s). Because referral marketing is so powerful in the publishing industry, it’s no wonder why successful authors are starting to use Pinterest. It screams book marketing!

Authors who are on Pinterest already?
Take a look at some of these Young Adults authors who already have accounts on Pinterest:

Lisa Shafer (Confessions of an Average Half-Vampire): http://pinterest.com/lisawriting/
Laura Thomas (Tears To Dancing)http://pinterest.com/lauracthomas/
Todd R. Tystad (Blue Hill): http://pinterest.com/toddrtystad
Sara Zarr (Story of a Girl, How to Save a Life, etc.): http://pinterest.com/sarazarr
Amie Kaufman (Wrecked): http://pinterest.com/amiekaufman
Lynne Kelly (Chained): http://pinterest.com/lynnekellyh
Caitlin Kittredge (The Iron Codex series, etc): http://pinterest.com/caitkitt/

So how do you get started?

  • Sign up. You have the option to log in using your email, Facebook or Twitter account. I recommend connecting with one of your existing social media accounts because it will be significantly easier for you to find your friends, family members, and favorite public figures or blogs to follow.
  • Create your profile. You get to choose a username for your account. Keep it consistent with your other social media usernames. That’ll make it easier for your fans and potential followers to find you.
  • Check your settings. Turn your email notifications on. You want to know who is pinning what, and overtime you’ll start to understand the “why” behind their behavior. Having access to the “whom”, “what”, and “why” is important.

How do you pin?

  • Install the Pin It Button. With the Pin It button on your browser, you can easily pin any of the content you have on your page.
  • Add a Pin. When you are browsing the web and you want to add a pin, you can click the Pin It button on your bookmark bar or on the website you are pinning from. Then, Pinterest will give you the option to select which board you’d like to pin it to.
  • Create a New Board. Everything you pin is added to a board you have created. You can do so by clicking the “Add +” button in the upper right-hand corner of your main Pinterest page. Select the option to Create a Board. You can name your boards anything you’d like–but try to be specific, so that when potential users search for pins or boards similar to your board, it will show up in their search results.
  • Repin from Your Feed. You are able to see what your followers are pinning as well. In order to repin their post, all you have to do is run your mouse over the pin and select the “Pin It” button. It’ll direct you to the board you’d like to pin it to.
  • Like and Comment. Engage with your Pinterest community! Like pins; comment on pins; get to know your followers and let them get to know you.

Sources used for the above information:

–Alexa Davis

At Find My Audience, we understand that not all authors are marketers. That being said, growing your social audience can expand your readership and book sales. You don’t have to be a book marketer to find new readers online. We are here to simplify this process for you. Sign up today and connect with potential readers across the globe.

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2804, 2015

10 Tips to Grow Your Audience on Instagram

The saying goes that a picture speaks a thousand words. This statement couldn’t be truer than on Instagram, a social media platform where your photos do the talking. If you’ve got 140 characters or less to find your following on Twitter, then on Instagram, you achieve success through compelling snapshots and short quips about them.

You don’t have to be a professional photographer to establish yourself on Instagram. But you do need to know a few things to set the stage before getting started.

Establish your online persona
The person who taught me how to get started on social media introduced the concept of developing an online persona, and this principle applies to all social media handles from the get-go. Know what message you’d like to get across and establish your goals and primary focus. It helps to ask yourself why you’re on social media and what you hope to achieve. Once you are clear, the answer will reflect in the types of photos that you share on Instagram—whether you’re working it purely for business purposes or posting occasional personal snapshots to give your brand a relatable image. Your audience recognizes authenticity and will respond to you, so be as true to being yourself as you’re comfortable with sharing. It will make a difference.

Write a strong bio
Remember to write a clear and concise profile. It’s your first introduction of you or your brand to your audience. I always believe in being natural and real with people. If you’re funny, definitely incorporate humor in your bio. If you’re using Instagram to promote a business, then include information about the business and a link to the site. Your profile photo can be you, your brand logo, or a pretty picture of items you sell.

Choose a theme
Decide on a look or theme to carry through your photos. While this isn’t absolutely necessary, if you’re doing work in beauty or design and you have a signature style, then IG is a great place to showcase that look and attract people who love your style too. Check out @aquietstyle, @misspoppydesign and @TLVBirdie who do an awesome job presenting their branding in a clear and consistent way.

Then there are others who focus exclusively on food (feast your eyes on @julieskitchen), yoga (check out @yoga_girl who currently released a book thanks to her Instagram popularity), flowers (dream of greener pastures on @saipua), vintage fare (@folkmagazine and its shop @buyfolk), slow living (arrest your fast pace here: @local_milk) and more.

Use the search option to build connections
Pressing the search button used to take you to the Instagram photos with the most hits. Recently, the IG team tweaked the search engine, so that you can now use it to discover accounts that share similar interests. You can then:

  • Like their posts.
  • Leave comments. It’s debatable whether or not it’s a good idea to ask people to check out your feed. I’m of the opinion to always play it cool and let them come to you, unless you develop a connection. What I find is that leaving positive feedback on someone else’s feed often earns reciprocal positive attention back.

Take a good photo.
This seems pretty obvious, yet there are still some bad photos on IG. Instagram offers a point and shoot camera, as well as tools and filters to create the exact image you want. With the latest iPhones and Android phones, I find these to be enough without resorting to a fancy camera or expensive photo editing programs.

Here are some basics rules to follow:

  • Make sure the photo is focused. I can’t tell you how many pictures I’ve seen that are blurry. This is IG where all you’ve got is your photo. Make it work FOR you. A photo that is unfocused carries an underlying message of a lack of professionalism.
  • Unless your style is “less is more,” it seems that the more brands and different types of items generate more likes. For instance, as with @TLVBirdie, her fashion and beauty flat-lays get more attention than her other shots. Similarly, the more products I include in my posts, the more “likes” they get too.
  • If you’re going to post generic photos taken from Pinterest or “regram” someone else’s photo, always credit the original and don’t do it often. Too many “inspirational” posts tend to get stale on Instagram and are more suitable for Pinterest.
  • Pay attention to which photos generate more of a stir than others and do more of that.
  • Develop your style. Lauren Conrad is a great example of consistent use of filters @laurenconrad. You can check out her pro-tips here, if you like her images.

Clever caption
Short and clever captions seem to do best, since IG is mainly a quick scroll-through visual platform.  But feel free to ask questions to get other Instagrammers to engage with you.

Rock the Hashtags
Hashtags belong at the END of a comment on your photo and help others find you. If you don’t want to clutter up a clever slogan, you can always add the hashtags in the first comment to the post. Whatever you do, don’t #talk with #hashtags mid-sentence. I don’t like it on Twitter and it doesn’t belong on Instagram either.

But definitely use them. They will enable search engine compatibility and will help you find accounts who are using the terms.

Yes to the #selfie
People seem to like these photos aimed at capturing you. Check out @beautybybritanie who nearly doubled her following in a year with more than the occasional selfie. But make sure it’s working for you. One friend told me that she did an insta-video (limited to about 10-15 seconds long) with her singing and actually lost follows, so pay attention to what your audience likes and dislikes.

Tag brands or people in the photo
Before posting, you can tag the brands or people who are in your photo. In turn, the tagged accounts get a message signal (the symbol on the right under your profile lights up and when clicked, they will see your pic). If they like the photo enough, they may repost it to their account and you can cross-promote each other which is always win-win.

Don’t post too frequently
The rules of engagement are different on Instagram than on Twitter or Facebook where frequency of tweets and posts garner increased visibility. On Instagram, it’s the opposite! Too many consecutive photos will actually lose “likes” on each photo. What works? I find that one post between 9 am to 11 am, one around noon, and one in the evening after 8 pm should do it. Sometimes I wait until the first post of the day stops getting attention before posting the next photo.

Instagram can open an entirely new avenue of free exposure to your brand and business. It is well worth exploring the possibilities. Go ahead. Take a shot!

Sarita Coren is a freelance writer and blogger at Peace on the Skin & Peace Within, www.ediblefacial.com. She is committed to spreading the world about green beauty, holistic wellness, and living from the heart. She can be contacted at ediblefacial@gmail.com.

At Find My Audience, we understand that not all authors are marketers. That being said, growing your social audience can expand your readership and book sales. You don’t have to be a book marketer to find new readers online. We are here to simplify this process for you. Sign up today and connect with potential readers across the globe.

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904, 2015

Getting The Most Out Of Google+

Since its beginning, Google+ has been a phenomenal writing community and resource. As a writer, you can find plenty of support, information, and feedback from people every step of the way throughout your writing process. Plus, there is an underutilized promotional tip that can bring attention to your book events. Some of the tips listed below will help you make the most out of your Google+ experience.

To forewarn those of you who aren’t familiar with Google+, this post is designed for those who have some experience with the social media site, but feel as if you just don’t “get it” or you haven’t unlocked all of its features yet. So, let’s get started!

1) Don’t forget to follow and engage.

 google_one

Much like Twitter, it’s easier than you might think to find other writers on Google+. Simply search for terms such such as “writing,” “writer,” or “author” and you will uncover a slew of fellow writers and authors on the social network.

Circling people is meaningless, though, if you don’t spend a little time engaging with their content by sharing, “plusing,” or commenting. With Google+, comments and interaction are much more meaningful than on Twitter, Facebook, or Pinterest, where it’s easy to get lost in the shuffle.

2) Utilize Communities

 google_two

The communities feature of Google+ is a wonderful resource for writers. Communities such as Blogger Coffee Shop and Speculative Fiction Writers allow one to ask questions about the writing process and gain support. I have also seen people ask questions about self-publishing, book covers, and everything else in between. Google+ Communities are the new hub of writing communities. You can find any group of writers you need for your niche.

3) Create events for book promotional dates, tours, etc.

google_three 

I utilized events recently when I launched a Twitter Party event for an author with a new book coming out. It was the first time I had used this feature, and I was nervous about sending this event request to so many people I followed. The results? All positive. I received a lot of supportive remarks and a lot of people RSVP’d.

If you haven’t used this feature before, I highly recommend it. It is very useful for book launch events or tours. Use it wisely, though, as it gets sent out to everyone you’ve selected to send it out to (I sent it to over 5,000 people I followed) and you don’t want to be flagged as nuisance. So, make sure you are sending this to other writers and bookworms who will appreciate this event.

4) Create smaller circles of more engaged people to be able to send out niche specific posts.

google_four 

One of the beneficial, but more “housework-related” features of Google+ is the ability to create smaller circles of people with whom you share your posts. I’ve clumped people into one or two categories of “following” or “writing” people. However, if you have a variety of people you share content with, some posts may cater to a specific crowd. With Google+, it’s very easy to build a circle of people who only receive certain kinds of posts.

5) Complete your profile and be active.

One deterrent to circling someone back is an incomplete profile. If someone doesn’t have a photo and they have shared nothing about themselves and have never shared anything on Google+, more than likely I will not follow them back.

Make an effort to have a photo of yourself on your profile and share a little bit about yourself. Better yet, make sure in your tag line you describe yourself as a writer. Many people search for people to follow based on various search terms that interest them, so if you want to gain the attention of other writers on Google+, use words like author or writer in your profile.

6) Don’t be overwhelmed by number of followers.

Last, but not least, what I’ve noticed about Google+ is just because you have a high number of people who have circled you back, doesn’t mean that you have a lot of engaged people reading your content. Indeed, if you have a core group of people who are engaged and share your content, then you are way ahead of the game. Don’t get bogged down by the goal of having more than 1,000 people who have circled you back. If you have 100 who have circled a comment, or given a plus one, or share your posts and interact with you, then you don’t have anything to worry about.

What I like best about Google+ is that it does engage writers. You can use more words in your posts and you can seek refuge in the community area to gain support. Whether you have just signed up or you have been with Google+ for a long period, it’s always possible to enhance your experience and make it the best social network you use. There’s a whole world of writers on GooglePlus. So don’t miss out.

About the Author
Nicole Pyles is a writer and blogger living in the Pacific Northwest. In her free time, she loves to read and write about things that go bump in the night. She enjoys helping authors unlock their potential with social media and recently started hosting Twitter parties for the book promotional service Pump Up Your Book. Read her blog at World of My Imagination and follow her on Twitter and, of course, GooglePlus.

At Find My Audience, we understand that not all authors are marketers. That being said, growing your social audience can expand your readership and book sales. You don’t have to be a book marketer to find new readers online. We are here to simplify this process for you. Sign up today and connect with potential readers across the globe.

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303, 2015

Twitter Tips & Tricks

“Are you on Twitter?” I ask my new client.

“Yeah…um, well…sort of. I mean, I’m on it but I don’t use it.”

“Why not?” I ask.

The answers writers give tend to follow the same pattern:

  • I don’t know what to say
  • I’m not funny enough
  • My life isn’t interesting enough
  • I’m not good at social media
  • Who wants to read my tweets anyway?

But not one of these statements matters when it comes to building an awesome author presence on Twitter.

The key to becoming a Twitter Rockstar is that it’s not about you being impressive.

It’s about you finding your people.

But how do you put yourself out there and find your people?

One of the biggest misconceptions new users bring to Twitter is that they should be concerned with building what we call “clout.” Sure, Stephen King has over 600k followers and is only following 21 people. But you don’t have to be Stephen King to rock the Twittersphere.

You can be yourself and still build your audience. You can be 100% authentic and still promote your book and grow your writing career. Instead of focusing on pushing your advertising, your focus should be on pulling in a grassroots network of writer friends who want to support your work.

Twitter Tip #1

Check the Follower Lists of Popular Organizations in the Writing World.

Writer’s Digest, Artists and Writers, and AWP all have a mass following on Twitter. Look at who is following them and then follow the novelists, poets, freelance writers, editors, agents, and publishers who catch your eye.

Follow those Followers who share your vibe.

Zoom in on the details. If you’re a horror author, look at the Follower list of the Horror Writers Association. If you write contemporary romance, check out Chick Lit Central. Follow the people you have something in common with, and if they don’t follow you back it’s no big deal. The people you are meant to connect with will.

Twitter Tip #2 

Be Supportive and Share the Content of Others.

When you find someone on Twitter who shares your vibe take it a few steps further. Look up their About page on their website, Like them on Facebook, and subscribe to get their posts if they have a blog. Then, tweet their stuff.

Twitter is about connection.

Once you build those relationships it becomes a two-way street. The people who appreciate your help with their writing dreams will cheer you on as you pursue yours. You will build a virtual community that is compatible with you, your message, and your mission. And when you put your own content out there, members of this community will share it with their audiences.

Twitter Tip #3

Harness the Power of the List

If Twitter is like a party with millions of people in attendance, the Lists you create are rooms within the party. As you stumble across people who always tweet good stuff, or who you want to get to know better, you can add them all to one room.

Your lists should include people and organizations who only share interesting and useful tweets.

When you’re crunched for time check one of your Lists and retweet the good stuff. It only takes five minutes when you have a great List going and you’re not under so much pressure to come up with witty, insightful tweets of your own. Plus, you can actually keep up with what’s going on with a select circle of your Twitter friends instead of becoming overwhelmed by the main stream.

Twitter Tip #4

Talk to Strangers and Tell Them You Love What They’re Doing

Once you start following a lot of different writing people, you will stumble across a few who have fantastic projects going on. If you find a new indie author who’s just come out with a book that looks intriguing, tell them so. If you discover a cool writing contest devoted to charity, tell them to keep up the good work.

Be open and generous with your most positive presence and others will respond in kind.

And sometimes, they won’t. That’s okay too. Remember, your Twitter strategy is to pull in the really incredible people and the most compatible organizations. The ones who fail to connect were never going to be a good match for you anyway.

It’s just like making friends in the real world. You don’t need every single person in the virtual universe to support you as a writer, only the few who really matter.

About The Writer
Lauren Sapala is a writer and a writing coach and a social media expert. If you’re interested in improving your writing, and building your confidence as a writer, she can help you. Email her at writecitysf@gmail.com and talk to her about your writing.

At Find My Audience, we understand that not all authors are marketers. That being said, growing your social audience can expand your readership and book sales. You don’t have to be a book marketer to find new readers online. We are here to simplify this process for you. Sign up today and connect with potential readers across the globe.

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