You’ve probably heard a lot about the importance of being on Twitter—and it can’t be overstated as a necessary part of your business or marketing plan.

If you’re new to Twitter, or social media in general, fear not! We are here to help. In our previous blog, How to Become Established on Twitter in Order to Use Find My Audience, we focused on the 1-2-3 steps of using Twitter. Now let’s talk about WHY to use it. To start, you’ve created something worth sharing and that work deserves to reach the largest possible audience. Find My Audience can help find quality audience members; now it’s up to you to connect with them.

Social media has the power to virtually connect millions of people. Your potential connections are endless – there simply are not enough hours in the day to reach all of them. And it’s important to remember that just posting a tweet doesn’t yield immediate results.  So while you go forward, we urge you to keep one vital principle in mind: Social Media Reciprocity (SMR).

The idea of SMR is based on  on mutual dependence or action—it’s sort of like having a conversation in the real world. For example, if you were to engage in a face-to-face conversation, would you spend the whole time talking about yourself? Maybe. For your acquaintance’s sake, hopefully not. Twitter conversations are a whole lot like a regular conversation: it’s about a mutual exchange. You can reach wider audiences and form stronger connections by sharing other people’s content, and interacting with them. In turn, they feel compelled, or interested enough, to share yours. In the Twittersphere, this can take the form of comments, retweets, favoriting, or dedicating a tweet to that person/account.

Creating a community based on reciprocity can be wildly beneficial. It shows that you are not a self-promoting narcissist, which will make people will far more likely to seek you out. It will also help you drive online traffic growth through proactive sharing, and ultimately help increase your brand’s legitimacy. We can call it social media etiquette, a social law, the ultimate rule; but in reality, this is simply just the best practice for growing your online following. Showing people you are engaging will encourage them to look deeper into your author profile and maybe even buy your book!

 

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