Are you an author interested in finding your audience? We’re here to help. Find My Audience is a social media management platform for authors who are actively trying to grow their readership. We make it simple for you to find potential readers by scouring the social web for people, places, and conversations that relate to your work. To get the most out of Find y Audience’s platform, you should have a Twitter presence. If you aren’t on Twitter already, here are some tips to help you get started.

First things first: if you don’t have a Twitter account, you need to sign up here. When you’re choosing a handle (@), the most obvious thing to do is to use your name. If you have a common name like Joe Smith, you might want to consider adding a descriptor (e.g., @JoeSmithWriter). If you have other social media accounts that require unique usernames (e.g., Instagram), we suggest you be consistent with the handle you use.

Next, you need to consider how you want to build your brand. To do this on Twitter, create hashtags that identify yourself and your book, such as #yourname and #yourtitle. These hashtags create communities based around specific conversations (like #optoutside for REI). If you want to search communities, you need to search hashtags in order to find the most recent conversations about those topics and the people who are talking about them. The more you hashtag your book title and your name, the more others will do the same – it’s a form of reciprocity, which marketers suggest for good social media etiquette. You can also hashtag your genre in order to attract audience members interested in that topic.

We strongly suggest you make social marketing on Twitter a part of your daily routine. Just like you plan a specific time to work out during the day, or to cook dinner, or to write, designating 15 minutes a day to creating your own tweets, following new people, and retweeting will allow you to have a constant presence on Twitter.

More helpful tips:

-The best readers are authors. Don’t be shy to follow and engage with them.

-Save character space by using link-shortening websites like bit.ly.

-Have a succinct and informative bio and a link to your author website.

-It’s never a bad idea to put your book cover as your cover photo.

-Link to excerpts of your book using sentences that hook readers.

Once you get started, you’ll have all the tools you will need to get started with our Beta. This is a really exciting chance to grow your readership in a fun way, expressing your personality and engaging with new people.

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